Subdomain vs. Subfolder: What to Use on Blogs, Stores, and Landing Pages Choosing the right website layout is important, as companies are investing very cheap domains to present their blog, sales pages, or landing pages. Domain structure can affect your indexing, authority flow, crawling efficiency from search engines, and your long-term growth. Most owners only … Read more
UCP power-ups have begun to appear in Google’s search product listings, allowing logged-in users to use the “Buy” button directly on the search engine results page (SERP). Clicking the “Buy” button connects the buyer’s Google Pay account directly to the merchant’s payment system so they can complete the purchase without needing to visit the merchant’s … Read more
ChatGPT is one of the most used AI platforms on the web – and it’s starting to drive more web traffic. Semrush’s analysis of 17 months of clickstream data found that outbound referral traffic from ChatGPT grew by 206% by 2025. But how much traffic is coming from ChatGPT you to find out? And are … Read more
AI agents can search, compare options, and complete actions on behalf of users. That means they decide which brands to partner with and show them to users. If your site is designed in a way that agents can interpret reliably, they are more likely to stay and engage. That includes reducing the complexity of JavaScript … Read more
Google’s AI Overviews (AIOs) now reach over two billion monthly users in 200+ countries. Which means it’s important to identify which queries are generating these clicks, how your product is appearing, and which competitors are being cited. Semrush One offers six tools to monitor AI Overview and improve your product visibility. A tool What you … Read more
Web traffic is being restructured in the AI era. But how exactly is the channel mix changing – and where is the traffic going? To find out, we analyzed billions of web visits across more than 50,000 websites and 17 industries. Long story short: AI traffic grew by 66% in 2025 and surpassed all other … Read more
Introduction to Google Keep Google Keep has been a dominant player in note-taking apps for nearly a decade. Developed and released by Google, it is among the many free apps that the company has launched in recent years. With its longevity and constant updates, Google Keep has established itself as a reliable tool to improve … Read more
Steps to Increase Team Performance Most business owners rely heavily on teams of employees to successfully deliver products and services to customers and clients. As a manager, it is natural to want to achieve the best results by getting the best out of your employees. If you’re looking to raise performance levels, here are some … Read more
Keyword research tells you what your audience is looking for. You can use that information to create content from search results and AI citations on platforms like ChatGPT, Gemini, and Google AI Overview. This guide walks you through the process of doing keyword research with Semrush. You will learn that: Target keywords you already know … Read more
Top 5 Hidden Features of Google Chrome Google Chrome is a well-known and popular internet browser that goes beyond being a search engine. It allows users to navigate to any website they want in the blink of an eye. The prominent URL bar of the browser serves as a useful tool for conducting searches. Being … Read more