Amazon’s Prime Day sale is coming early this year and now we know exactly when. Amazon confirmed in a recent announcement that the sale will run from June 23 to June 26, leaving its July location for the first time in years.
Moving the event to June means the deals will arrive sooner, which is good news if you’re leaving the Big Spring Sale with an unfinished wish list. But it also leaves you less time to budget and less time for your competitors to plan any sales at once, as many have done in past Prime Day events. In its announcementAmazon said the Big Day in June will take place in 26 countries.
This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to get the best deals.
It will be the first time in a while that Amazon is holding its Prime Day event this early. In the past few years, Prime Day has come right after the Fourth of July sales. Competitors like Best Buy and Walmart often run competitive sales, so it’s possible that some major retailers will be crippled to get ready for the pre-June date. However, July is a great time to promote back-to-school gear, and the latest announcement isn’t exactly a sales pitch. But what exactly ends up on the shelves, and at what prices, remains to be seen.
Prime Day has been held in July since 2015. However, this wouldn’t be the first change we’ve seen. In 2020, it was pushed to October due to COVID-19; the following year, the event took place in June. In 2022, the retailer held events in July and October. In fact, the retailer extended the 48-hour sale to four full days last year, which means we could see a similar program rolled out this year, too.
While you don’t have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you have thought sign up for prime membershipthis may be the time. Prime membership is complimentary many benefits.
We’ll keep this page updated with all the latest news on Prime Day 2026, so check back soon.
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes and outdoor equipment like grills. If you need one of these ahead of time, you may not be able to wait, and there are some solid deals on this leading up to any event. Prime Day often has even better deals than Black Friday, so it’s worth waiting if you can.
What will be on sale throughout Prime Day?
There’s a lot! Last year, Prime Day featured more than 100,000 deals, and while many of them were small discounts on small products, many of them were great deals on those big items mentioned above. Great deals will be open TVs, laptopsee bikes and vacuum (especially robo vacs), and power stations and outdoor grills.
In 2026, Amazon’s announcement is already teasing early deals with discounts of up to 65% on Amazon devices and books, Audible and Prime Video. So, a good place to start. We’ll also round up our picks for the best early bird deals as they fall, so you don’t have to wade through pages of listings to find the best value for your money.