Some people watch the Super Bowl of football. Some people watch it on a half schedule. But for most of us, the more expensive ads are the star of the show.
With Super Bowl LX on everyone’s minds, it’s time to take a look at the best commercials airing during the game. Some of them went online a week before, while others waited until the game to get their stuff ready. Here are the best Super Bowl LX commercials in our opinion.
Anthropic makes fun of ChatGPT
Anthropic launched a series of Super Bowl ads to poke fun at OpenAI by relying on ads on ChatGPT.
Guy Fieri gets his Bosch fix
Beloved internet chef Guy Fieri is teaming up with power tool maker Bosch for its “Like Bosch” campaign. The site opens a surprisingly restrained version of Fieri, clean and frost-free tips, that perform daily tasks. When Bosch tools enter the picture, he’s back to his full Flavortown self, flames and all.
Budweiser horses are here too
Google is trying to humanize Gemini AI
Google’s “New Home” focuses on a mother who walks her son through the empty rooms of the house she just bought for them. The ad then rotates to show the Gemini AI’s capabilities, filling each room with furniture and accessories designed for what the boy wants.
It’s meant to be warm and aspirational, framing AI as a helpful collaborator rather than something cold or vague – fears some ChatGPT users have feared.
Amazon Alexa wants to kill Chris Hemsworth
One of the many ads released by the tech giant, this one stars Chris Hemsworth touting how advanced Amazon’s Alexa has become, to the point where he’s convinced it can kill him.
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The premise is completely played for laughs, with the Avengers actor dramatically preparing for the worst, including fighting a bear, while Alexa calmly assures him that she doesn’t hold grudges.
HR technology company Rippling has a crazy Tim Robinson
Spending a lot of money on the important success of Chairman’s CompanyHR software company Rippling released a 30-second spot starring Tim Robinson in full spin mode. The ad finds Robinson growing relieved after realizing he hasn’t been paid, only to discover that his company is inexplicably busy with multiple pay platforms around the world.
More vibe writing from Base44
This scene is more straightforward, showing a group of office workers reacting in amazement as an AI-powered system appears to code the entire operating system as needed. The pitch is clear: effortless creation at the push of a button.
Whether the software actually works out of the box or avoids the security and stability issues that have plagued many vibe coding projects remains an open question, but that uncertainty isn’t something the ad remains.
IT-Mobile and the Backstreet Boys want to sell phone plans
The Backstreet Boys are back with T-Mobile, appearing at the carrier’s Times Square store to entertain unsuspecting customers about why they should switch providers.
Hellman’s Neil Diamond parody
Neil Diamond cover artists have a moment. Hellmann’s continues its Super Bowl nostalgia game by leaning heavily on ’80s vibes, this time with Andy Samberg as Meal Diamond, playing up his love of mayonnaise on sandwiches.
The Ritz takes you to the islands
Actors Jon Hamm and Bowen Yang star in a Ritz cracker ad where “there’s salt” – get it? – about not being invited to the stellar island party.
State Farm parodies a Bon Jovi song
State Farm enlisted Danny McBride and Keegan-Michael Key to perform Bon Jovi’s “Livin’ on a Prayer.” They sang like other insurance guys who don’t cover anything.
Benson Boone and Ben Stiller go bananas
Singer (and trans guy) Benson Boone and actor Ben Stiller created an Instacart spot where they played ’80-ish musicians trying to sell you bananas. We won’t spoil it…but Stiller is trying to match Boone’s acrobatics.
We’ll be updating this with all the latest trailers, so be sure to check back throughout the night.
