The new Google Search Console platform features now allow you to see how your social and video content is performing on Google Search and Discover. The new reporting feature provides advertisers with first-party performance data for their Instagram, TikTok, X, and YouTube accounts.
Google Search Central announced the release of LinkedIn on July 7, 2026.
What features does the platform include
The platform’s architecture offers publishers and creators a dedicated Search Console with three types of reports for each connected account. Here is what each report includes:
- Performance report: Shows clicks, impressions, average CTR, and average search area for the selected site. You can filter by search type, such as Web, Image, Video, or News, to see which posts are driving traffic.
- Information report: Provides a top-level view of the latest trends, top-performing content, and how people are finding your site’s content on Google.
- Achievements: Tracks growth milestones and click-based achievements, such as reaching a new threshold for total clicks from Search in the past 28 days.
How to set up field properties in Google Search Console
- Open Google Search Console and sign in
- Click the layout selector drop-down in the top left
- Select “Add layout”
- Select “Platform Properties” from the available options and select your platform (Instagram, TikTok, X, or YouTube)
- Verify identity by following the instructions to connect your account
- Once confirmed, navigate to the new structure to access your Performance, Insights, and Achievements reports
Note that it may take up to 48 hours for your data to be available. Google is rolling out platform features gradually over the coming weeks, so the option may not show up in your account right away.
Why field structures are important
Until now, there was no native way to tell if a brand’s public content was coming from Search or Discover. Brands rely on the platform’s native analytics, which do not reflect Google’s performance at all. Platform Properties is the first time that Google has reported the search performance of property marketers that it does not directly own.
The big signal is that Google is treating social and video as a search engine. YouTube videos and social posts are indexed and respected, competing for visibility alongside web pages. The move for marketers is to treat social content as relevant content, not just engagement, and build for search intent.
Keep scope in mind: these reports only include Google Search and Discover, not platform reach, so they’re relevant to your native analytics. A practical step is to verify your accounts now so that data can begin to be collected, then watch which formats and topics gain search visibility to build on what works.
Go beyond the realms of the arena with Semrush
Platform architecture gives you a clear picture of your social search performance, but understanding the competitive landscape requires going deeper.
Social Tracker allows you to monitor competitors’ social activities and measure them against your platform’s local report.
And the Traffic & Market Toolkit allows you to dig deep into your competitors’ traffic, analyze which channels are driving their results, how the audience behaves, and where your site stands in the market.
