Lessons learned from the 2026 Super Bowl ad lineup: Online gambling is great, just ask Kendall Jenner, and Coinbase is really fun — you’re sure not to like it A Rickroll-esque karaoke place? ’90s celebrities, aged to look 20 again, I absolutely love Dunkin’ Donuts coffee, so you should drink it, too. Oh, and being fat makes you suicidal.
It was a black and white ad, incredibly designed to center around the tattooed face of former boxer Mike Tyson. Tyson kicks off the ad by telling us that his sister Denise “died of obesity” at just 25 years old. It was a heart attack, he adds. A wonderful cut in his joined hands. “I was fat and ugly,” Tyson told the camera, his sister’s story summing up his message. “I would eat anything. I was like 345 pounds.” The music is overflowing. “I hated myself so much when I was like that. I wanted to kill myself.” He bites the carrot, then the apple. He tells Americans, who are likely to listen less as they enjoy old dips and spicy wings with their loved ones, that we are still a fat, “stupid” bunch of people despite being the most powerful country in the world.
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Did you know that strong people are all fit and lean, and that our physical appearance makes our country’s actions morally safe? Wait, isn’t that the point? What is the point? “The eating process kills,” the screen reads. Oh.
We, the viewers, are already inundated with endless advertisements for GLP-1 drugs sold by former icons showing that the body is as good as Serena Williamstake a bite of our burgers and drink our beer, which we also sell ad nauseam during the live stream. This PSA makes those other ads look extremely sympathetic.
The ad was helmed by Brett Ratner – Hollywood mogul recently criticized for directing Amazon-backed Melania Trump documentary, as well as his own link to the Epstein files – and it seems to ignore the fact that the former heavyweight is a convicted of rape and abuser. It was sponsored by Make America Healthy Again campaign, the brainchild of Robert F. Kennedy Jr., US Secretary of Health and Human Services (HHS). Kennedy is a man known for discovery a worm in his brain and surprising medical claims, including the idea that Tylenol “causes” autism and that COVID-19 The bioweapon is designed to target specific races.
It is not new that obese people have come under attack from the US government.
Managers have their obligations to billionaire techies, many of whom have invested heavily in wellness area and influencers who sell alternative science and fashion food. MAHA Center CEO Tony Lyons said he asked for an undisclosed amount of billions to fund the PSA. If you go to an officer RealFood.gov website – linked at the end of the PSA and now rebranded with a scary black and white text and a picture of Tyson – you’ll meet an AI chatbot not too far down. It is designed to help Americans learn about “real food.”
MAHA says it is addressing a “childhood chronic disease crisis” and a national health concern that medical experts have noted baseless, “science”.“Under Kennedy, the MAHA’s strategy was to avoid decades of medical research, reduce the vaccination infrastructure, reduce the national health centers, and even redesign the standard food pyramid. It also decided that obese people are the scourge of the country.
Credit: Mashable screen / HHS / realfood.gov
It has chosen to invest in the ideas of the manosphere, developing hypermasculine, fitness-based solutions for mental and physical health. It’s remarkable, then, that MAHA would choose a boxer, of all people, to be the face of the “real food” movement, said Jessica Wilson, a nutritionist, MAHA critic, and panel host. Making it Better a podcast. Wilson points to statements by both Kennedy and Secretary of War Pete Hegseth, likening obesity to lack of preparedness for war.
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Online, the MAHA crowd rallied around the site, writing “declaring WAR on obesity.” But experts know that this is not the way to promote healthy eating, if that was the purpose of the MAHA.
“A Department of Health and Human Services-sponsored Super Bowl ad used vague suicidal ideation, weight-loss language, and ethical food rhetoric, HHS Secretary RFK Jr’s official account for the administration amplified it with an AI-generated image and a vague slogan,” he wrote Dr. Zachary Rubin, an allergist and creator of the internet known for dispelling viral medical myths and advice. “This is not just a ‘bad’ message. It’s a failure of public health systems.”
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Tyson is well known for his unusual diet, but one that involves the appendages of his smaller opponents, not “a pint of ice cream every hour” as the ad says. Users were confused why an athlete is the face of a PSA – when was Tyson ever known for being overweight? And what exactly are we asking all of us to do? No call to action, no acknowledgment of corporate interests blocking access to processing rather than whole food. It does not highlight federal food programs or address the health and economic disparities that lead to nutrition gaps in Americans. It also ignores that weight is not the only determinant of health, and reinforces the idea that obesity is inherently fatal. It is not.
“Nothing about that ad was about getting people to be healthy. It was about conforming to a certain body type,” said Tigress Osborn, the organization’s executive director. National Association for the Promotion of Fat Acceptance (NAFA). “People deserve meaningful health care for whatever body they’re in – mental and physical health care. Instead, this is using anti-fat to fan the flames of emotion.”
Basically, it’s a message of hate towards fat people that costs millions.
“The need to conform to a certain beauty and an acceptable body type goes hand in hand with fascism and nationalism,” Osborn said. “We’re seeing those tactics being used in government and public policy. It’s nothing new that fat people in general have been attacked by the US government.”
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Treating people with large bodies as a monolith, rather than people with a single health journey, the ad uses the dangerous time of the Internet media, the one where users are faced with a lot of fatphobic content and weight loss advertising that uses celebrities to sell products.
“If they cared about the health of the American people,” said Wilson, “they wouldn’t put a sex offender as the face of their Super Bowl ad and their official website. It’s not consistent with wanting to increase or improve the health of the American people and children. As clinical nutritionists and health professionals know, trauma, including sexual violence, will lead to unhealthy children.”
The message of Mike Tyson’s PSA is to put it all on the table, served next to the junk food we’re being pushed to eat on Super Bowl Sunday: You’ve got to be gentle, and if you’re not, shame on you.
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If you feel like you would like to talk to someone about your eating disorder, text “NEDA” to the Crisis Text Line at 741-741 to connect with a trained volunteer or visit the National Eating Disorder Association. website for more information.
If you are feeling suicidal or have a mental health problem, please talk to someone. You can call or text 988 Suicide & Crisis Lifeline at 988, or chat at988lifeline.org. You can reach Trans Lifeline by calling 877-565-8860 or the Trevor Project at 866-488-7386. Text “START” to the Crisis Text Line at 741-741. Contact the NAMI Helpline at 1-800-950-NAMI, Monday through Friday from 10:00 am – 10:00 pm ET, or email [email protected]. If you don’t like the phone, consider using the 988 Discussion of Suicide and Tragedy. Here is a list of international resources.
