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It’s no secret that multi-stylers like the Dyson Airwrap initially went viral because of the Co-anda tech that seemed to wrap and create curls as if by magic.
Although the promise of curls are more stylized with air than heat, it did not take users long to find out that these tools were no match for traditional hot tools when it came to definition and longevity. Shark is looking to close that gap with its latest release, the Shark FlexStyle IonCurl, which hit online shelves on July 6 and retails for $349.99.
At first glance, the multi-styler looks similar to the original FlexStyle. It features four separate attachments – 1.25-inch IonCurl curlers, IonCurl FrizzFighter high shine polisher, IonCurl styler, and IonCurl round brush – and can be used without any attachment like a regular blow dryer. It also has a basic spin method, but the main difference here is about the technology you can’t see.
Shark FlexStyle IonCurl: What’s different
IonCurl features two major improvements to improve the curling experience with this versatile method: smooth ion technology and CoandaBoost technology.
Shark FlexStyle IonCurl System.
Credit: Shark
Smooth ion technology
Ionizers have long been part of drying technology to provide the smoothest possible style. That step becomes even more important when your blow dryer doubles as your primary styling device. With Ion smoothing technology, the IonCurl works to straighten any frizz and flyaways for smooth and shiny hair.
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CoandaBoost technology
Coanda tech is a fancy term to describe the automatic curling technique that is now a mainstay in any curling attachment multi-styler. However, Shark ups the ante for the FlexStyle line with CoandaBoost technology. Improved air flow allows hair to be tightly wrapped around the barrel of the styler, creating a more defined and long-lasting curl. According to the brand, this is the most powerful version of the technology you can find in any of the Shark FlexStyle models.
Other FlexStyle models
If we talk about other Shark FlexStyle models, it is worth distinguishing where the IonCurl falls in the existing list of FlexStyles.
The original Shark FlexStyle is a multi-styler, the original Dyson Airwrap, and the most affordable version of the tool, starting at $299.99 for a build-your-own model (and that’s before dropping down to one of the regular retail prices).
The Shark FlexStyle is still better than the Dyson Airwrap
Shark FlexStyle Glam is an improved version of FlexStyle, both in performance and price. The tool costs $449.99, but can be used on both wet and dry hair for styling.
The IonCurl then, at $349.99, falls somewhere in between, and is for anyone who prioritizes the best curl. Like the other two models, the curling barrels in this version of the multi-styler need to be changed to change the direction of the curl, this is where Dyson keeps the big advantage.
Shark FlexStyle IonCurl: Where to buy
The Shark FlexStyle IonCurl is available for purchase at SharkNinja, Sephora, and Ulta for $349.99 in the color lilac.
Where to buy Shark FlexStyle IonCurl
