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January Nelson
Scooter Braun says Sydney surprised him with tickets so he could sit with his dad and brother for Game 4 of the NBA Finals.

The seats were a few rows behind Taylor Swift, who was courtside with the Haim sisters in a “Stevie Knicks” shirt watching the Knicks claw back from a 29-point deficit on June 10, 2026.

The Knicks won 107-106. Braun called Sweeney “the greatest Knicks charmer ever.” She posted a selfie calling the night an “emotional rollercoaster.”

At 2 PM the next afternoon he was at the Big Chill on Olympic Boulevard for the SYRN x The Big Chill pop-up. SYRN is his underwear brand, launched in January, and the startup teased an upcoming “Comfy” collection.

The first 100 people get a free froyo sandwich. The first 50 get a free bralette. Sweeney worked a pastel-decorated store wearing a white bow-front over jeans, eating cookies and fans. Braun showed that one too.

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