Like NFL fanyour countdown clock stops Super Bowl LXGame off game between the Seahawks and Patriots. While you wait, it’s time for Super Bowl commercials on your TV (or phone). Brands are teasing their campaigns and previewing their big game spots, and we’re expecting more movie trailers to drop, too (Michael’s new trailer is out, but it’s not a game day tease).
It’s not too early to start watching Super Bowl commercials, and we’ve rounded up a small collection for you. While some of these are full-length ads meant to make you laugh, feel inspired or bet on something, some short jokes will pique your curiosity (hello, sad-faced Emma Stone).
Vodka, movies, beer, snacks and apps are in this collection, and the list will continue to grow as we get closer to Feb. 8.
Shout out 7
The return of Sidney Prescott, Ghostface and a fan theory about Stu in this big game trailer full of flames that makes Sidney’s daughter a goal. The film hits theaters on February 27.
Uber Eats: Matthew McConaughey annoys Bradley Cooper
Uber Eats is back for this year’s Super Bowl LX, and Eagles fan Bradley Cooper isn’t trying to hear what Matthew McConaughey has to say about… food. Will they come with a bang? Check out Jerry Rice, Parker Posey and a few other famous ones.
Pepsi catches a polar bear
We have seen polar bears act as mascots for one year especially cola brand, but Pepsi’s blind taste test of this bear feels unreliable.
Very rare Svedka Vodka
Vodka brand Svedka has used robots in its ads before, but the company strikes first with this commercial, which hearkens back to Rick James’ Super Freak. It’s the first time a vodka ad has aired during the Super Bowl in 30 years, and it’s the first time the brand has used it. mostly AI to create its own advertisement.
Toyota hero belt
Not all markets are meant to be chaotic wonders, and Toyota’s location marries ambition, family and adventure in this RAV4 tender ad.
Kinder Bueno brings children and compassionate strangers together
Actor William Fichtner commands a space station in this Kinder Bueno ad featuring astronauts, baby astronauts and cute little sea creatures who save the planet for one reason.
Instacart in its disco era
Instacart hired Ben Stiller and Benson Boone as disco-loving performers in a series of Super Bowl commercials to introduce its new app feature: Pick a banana the way you like it. Check out these friendly brothers releasing another new ad during the big game.
Liquid IV and EJAE of KPop Demon Hunters
Singer EJAE performs an a cappella version of Against All Odds at this Liquid IV theater called The Little Vanity Concert. Who can’t keep up with singing in front of a mirror? The full ad will be live the week of the game.
Squarespace not available?
We don’t know what’s eating Emma Stone in the Squarespace site titled “Unavailable,” and we won’t find out until Feb. 8.
Pringles x Sabrina Carpenter
Are fans getting an original song that accompanies Sabrina Carpenter’s pluck the Pringles rose game? The soundtrack doesn’t guarantee you, so you’ll have to tune in to see the Super Bowl.
Budweiser rings in a landmark
The beer brand is getting romantically involved in celebrating its 150th anniversary this year, and this ad features the Budweiser horse mascot in flight. (No, that’s not Pegasus.)
The Tree House
Tree Hut is known for sugar scrubs and other body care products, and this goopy ad redefines what a scrubbing campaign can look like.
Built for rich people
Opening with a few lines and images about rich people and health care, this Super Bowl ad from Hims — narrated by Common — asks you to think about your health.
Grubhub makes fun of money… and food
Grubhub has made good on its promise to “put their mouths where their money is” — and it’s not just about food. Hear what George Clooney has to say.
Fanatics Sportsbook and Kardashian Kurse
OK, technically Kendall Jenner isn’t a Kardashian, but she’s getting some drift — and rumors — with this spoof Super Bowl ad from Fanatics Sportsbook, a sports betting site.
Oikos empowers you
Kathryn Hahn pushes a cart in an impressively uphill fashion in this Oikos ad featuring Derrick Henry.
The genius of Michelob Ultra and Kurt Russell
The ante is up for Kurt Russell and Lewis Pullman hitting the slopes in the new Michelob Ultra big game, featuring two Olympians: TJ Oshie and Chloe Kim.
