Most email programs are built around one question: how do we get more people to buy? It’s not a bad question. But not perfect. Brands that build lasting businesses don’t just convert subscribers into customers. They convert people who feel connected to something. People recommending a product without being asked. Who gets stuck when a … Read more
Catch the Full Episode Overview Most law firms are invisible on the Internet. Not because they don’t have credentials, but because they are confused about looking professional and being honest. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Megan Hargritter, founder and CEO of Legends Legal Marketing, to capture … Read more
The main difference between a sales order and a purchase order is right in the name: you use purchase orders to buy goods, and the seller agrees to fulfill the purchase by confirming the details in the sales order. This article looks at sales orders versus purchase orders in detail, breaking down the key differences … Read more
Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Is your business emerging? I have used this test with dozens of small business owners over the past year. Most of them disappear completely. Others appear but are described in ways that would … Read more
I’ve given this diagnosis more times than a name: Random Marketing Actions.SEO targeting one audience. Paid retargeting ads. A website describes a business differently than a founder does on a sales call. The content sounds like it came from a different company than the pitch stack. Everything works technically. Nothing works together. This is a … Read more
Catch the Full Episode: Overview Most business owners fail because they lack ambition. They fail because the daily routines that drive their performance quietly weaken under pressure, and no one notices until it starts. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, best-selling author. The Energy Bus … Read more
Catch the Full Episode Overview Rapid scaling kills companies. Likewise, scaling is very slow. But many business owners never stop to ask if they have earned the right to scale. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Mark Roberge, founder of Stage 2 Capital, founding CRO of HubSpot, … Read more
Image via 99designs Sami Inkinen (@samiinkinen) is a Finnish-born, Stanford-educated entrepreneur and co-founder and CEO/president of Trulia and Virta Health. Virta is on a mission to transform metabolic disease in billions of people using technology, AI, and nutrition. Previously, Sami was involved in Microsoft, Nokia, McKinsey & Company, after starting his career at a nuclear … Read more
Most founders come to a marketing conversation with a strategy already in mind. Best website. Many leaders. LinkedIn strategy. Maybe it’s an AI tool that will make content easier in the end. The trick is changing. The thought behind it doesn’t: marketing needs to change. After 20 years of doing this work with small businesses, … Read more
Does this month’s cash flow reflect revenue performance? Are certain categories of expenses starting to spiral out of control? For a quick, reliable overview of your company’s financial patterns, the general ledger report is your go-to tool. However, if you don’t read it well—or at all—you may miss warning signs or opportunities. This article explains … Read more